The Truth in Labelling - What to know.


There are so many products on the market that claim to be natural or organic and its hard to know which ones are the real deal.

A quick and easy way to tell if a product is what it claims to be is to read the ingredients list or to check for independent certifications.

An ingredients list has to be written in descending order, so the main ingredient appears first in the list. In most quality skincare products, the main ingredients are usually natural oils, herbal extracts or butters but sometimes, the main ingredient in a product is actually water or aqua.

There are a few ingredients I look to avoid in skincare products and these include -  sulfates, parabens, synthetic fragrances (fragrance or parfum), benzyl alcohol and phenoxyethanol. I am also very suspicious of the words “naturally derived”. If there are any ingredients that I am not sure about, I have found to be a very useful research tool.

Certification logos are another quick way to identify a quality product. Certification logos such as ACO, COSMOS, NASAA and OFC are only allowed on products that have passed a certification process. In saying that, it’s a good idea to know what specific certifications standards are, as some standards don’t require a high percentage of organic ingredients to obtain certification.


    At Wild Botanicals, all of our products are certified by Australian Certified Organic because of their rigorous testing process and the accreditation being widely recognised and trusted. We also have the percentage of certified organic ingredients written on the labels of all of our products.

    What ingredients do we avoid and why?

    Sodium Laureth Sulfate (sls) or (sles) is the main ingredient in most mainstream shampoos, body washes and face cleansers. Not only is it a known skin, lung and eye irritant, it contains carcinogens too. 

    Parabens mimic estrogen and can act as a potential hormone disruptor.

    Synthetic Fragrances can contain phthalates, formaldehyde, napthalene, xylene, toluenes, and aldehydes which are related to cancer, birth defects, central nervous system disorders, neurotoxicity, and allergic reactions.

    Benzyl Alcohol - contact irritant and  classed as toxic for use in products that are used around the mouth.

    Phenoxyethanol - Used as a preservative in products labelled as "natural" and is a known skin, lung and eye irritant.




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